GROUP COACHING PROGRAM
The full system. The live support.
The clarity you've been seeking.
A complete video course on brand positioning β plus monthly live coaching calls where we apply the frameworks to your specific brand challenges.
WHY THIS PROGRAM
Positioning isn't a one-time decision. It's a practice.
You can read all the frameworks in the world β but when you're staring at your own brand, the clarity disappears. Suddenly every decision feels like a debate.
This program gives you the complete positioning system I've used to build brands at PepsiCo, Kellogg's, and Fairlife β plus the live coaching to help you actually apply it. No more guessing. No more going it alone.
THE COACHING EXPERIENCE
Frameworks are helpful. Feedback is faster.
This isn't just a course you watch alone. It's a program you work through β with guidance.
Monthly Live Calls
Group coaching sessions where we work through real challenges, answer questions, and keep you moving forward.
Hot Seat Coaching
Bring your brand to the call. Get direct feedback on your positioning, messaging, and next steps.
Peer Community
Connect with other F&B founders who are doing the work. Share wins, ask questions, and grow together.
Direct Access to Carolina
25 years of Fortune 500 brand strategy β available to help you build something that lasts.
IS THIS FOR YOU?
This program is built for founders.
This is for you if...
- You have a product you believe in β but your brand isn't landing the way you hoped
- You're tired of guessing what to say, who to target, or how to stand out
- You want a proven system, not more generic marketing advice
- You're ready to do the work β and want expert guidance along the way
- You value clarity over complexity and action over perfection
This isn't for you if...
- You're looking for someone to do the work for you
- You want quick hacks instead of strategic foundations
- You're not willing to make decisions and commit to a direction
- You think branding is just about logos and colors
- You're not in food & beverage (this program is built for F&B founders)
INVESTMENT
Everything you need to position your brand with confidence.
QUESTIONS?
Frequently Asked
How long do I have access to the course?
You get lifetime access to all course materials. Watch at your own pace, revisit modules whenever you need a refresher.
How often are the live coaching calls?
We meet monthly as a group. Calls are recorded if you can't make it live.
I'm just getting started. Is this too advanced?
Not at all. The system works whether you're pre-launch or already selling. The earlier you get your positioning right, the less you'll waste on trial and error.
What if I have questions between calls?
You'll have access to the private community where you can ask questions, share progress, and get support from Carolina and your peers.
Is this only for food & beverage brands?
Yes. The frameworks apply broadly, but the examples, case studies, and coaching are specifically designed for F&B founders.
What if I already bought the Positioning Playbook?
Reach out to us β we'll make sure you're taken care of.
Ready to stop guessing?
Join a community of F&B founders who are building brands with clarity, strategy, and confidence. Your positioning journey starts here.
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The Playbook
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